Application Center supports adding to the catalog applications that are stored in third-party application stores, such as Google play or Apple iTunes.
Instead of the application executable file, you must provide a URL to the third-party application store where the application is stored. To find the correct application link more easily, the console provides direct links in the Add an application page to the supported third-party application store websites.
The Google play store address is https://play.google.com/store/apps.
The Apple iTunes store address is https://linkmaker.itunes.apple.com/; use the linkmaker site rather than the iTunes site, because you can search this site for all kinds of iTunes items, including songs, podcasts, and other items that are supported by Apple. Only selecting iOS applications provides you with compatible links to create application links.