LIVEmail overview

IBM® LIVEmail is a precision email marketing application that facilitates the creation and execution of targeted email campaigns to improve open, click-through, and conversion rates as well as overall customer engagement and satisfaction levels for your email channel.

LIVEmail helps you deliver relevant messaging and offers, based on detailed web analytics behavioral data to provide exactly the right email communication and offer at the right time for your web site visitors and customers.

LIVEmail also integrates with Digital Analytics certified email service providers to improve email campaign distribution and efficiency.

LIVEmail delivers email best practice campaigns, such as targeting site browsers, abandoners, converters, or dormant visitors, advanced segmentation and filtering, configurable email trigger schedules, native reporting to track campaign performance, and data import from third parties, all within one application.