Configuring LIVEmail data feeds

Configuring certified email service provider data feeds
You can configure LIVEmail to integrate with IBM Digital Analytics certified email service providers to improve email campaign distribution and efficiency.

Configuring the Best Practice campaign feeds
LIVEmail offers four Best Practice remarketing feeds that allow you to run campaign logic directly within Digital Analytics. You can use these feeds if you are not working with one of the IBM certified partners for LIVEmail or if your partner or in-house tool does not have robust capabilities for storing visitor site activity data over extended periods of time or cannot apply cross-session visitor logic to such imported data.

Defining custom feeds
In addition to offering predefined and certified email service provider partner feeds and Best Practice Campaign feeds, LIVEmail allows you to define a completely custom export format for any data export of visitor activities used to power a remarketing campaign.