Hybrid MDM combines the technical capabilities of virtual MDM and physical MDM.
The capabilities allow for the seamless movement and management of a master data entity between its virtual MDM and physical MDM representations.
Mappings create correspondences between virtual MDM attributes and physical MDM attributes. Most of the mappings that you need are defined already and provided with InfoSphere® MDM Advanced Edition. Use the InfoSphere MDM Workbench and begin with the default mapping for your hybrid MDM solution.
Choose a single view of the virtual MDM person or organization entities that you want to persist in the physical MDM domain.