Benefits of verticalization

The operational server architecture employs several unique child tables, each to store individual attributes of Peter Countryman such as name, gender, and phone, for improved computational speed, additional processing, and express access.

Attributes are stored in the various database tables, for example, the member address table, member name table, and member phone table. Thus, unlike a typical data structure where each member has one row of data, the information is stored in separate tables. Each member object can have more than one row in each of these tables.

This data structure makes the data model robust. In modern culture, in which individuals have multiple phone numbers and email addresses, such a model makes it easy to store the data.

The operational server stores and manages data within industry standard databases. The schema is flexible and efficient when selecting, comparing, scoring, and linking the vast amounts of data across an enterprise. The InfoSphere® MDM software also enables customers to use many of the high availability and scalability features natively provided by each of these vendors, such as Oracle Real Application Clusters or IBM® High Availability Clusters Multi-Processing.