Report view types
The Reports section in the side navigation pane lists reports that span a range of topical areas. Each report offers multiple views that you can customize to gain greater insight from your data.
When you are viewing a report, you can use the view type list in the report title bar to change to a different view. Depending upon the type of report you are viewing, the following view types are available.
- Report view
- Report view is the default view for most reports. It consists of a time period, an optional comparison period, a chart, and a data table.
- Trend view
- Trend view displays data for individual metrics over time. The Cumulative Trend view shows a cumulative aggregation through the trend period.
- Heat maps
- Heat maps are available only for the Top Line Metrics and Channel
Venn reports. The Top Line Metrics heat map shows daily and hourly
averages for comparison across your selected weeks. It also provides
a scale inclusive of the standard deviation (the wider part of the
scale) to help you to identify outliers. Use the heat map to help
you to decide when to plan outages, when to run campaigns, and how
to predict future trends.
In the Channel Venn heat map, each channel is represented by a circle, and each combination is represented by the overlapping areas of the circles. Each region is designated a color to indicate the value of the selected metric for that channel combination.
- Insights view
- Insights views are available for Top Line Metrics, marketing programs, products, and pages reports. For the Top Line Metrics report, you can use the Insights view to trend four metrics at a time. This view can help you to discover which dates are outliers for your chosen metrics. For marketing programs, products, and pages reports, the Insights view offers feature modules on Exposure, Stickiness, Attraction, and more. For more information, see the IBM® Digital Analytics User Guide.