Examples: Channel Stream data analysis

You can use the data in the Channel Stream report to drive visitors through lucrative streams, adjust campaign cadences, and change campaign messages.

The following examples show ways to use Channel Stream data:

Drive more visitors through short, lucrative streams: If there is a stream that is short and results in high sales, create a marketing campaign that drives visitors toward your site through that stream.
Adjust your campaign cadences: Analyze the amount of time between marketing channel touch points and use this information to adjust your customer contact strategy to match the optimal cadence.
Match campaign messages to channels based on the position of the channels in streams: Evaluate which channels commonly start and finish conversion cycles. Consider delivering clear calls to action through closing channels and relationship-building messages through initiating channels.
Deliver reinforcing messages in linked channels: Identify channels that visitors often use in close sequence. Consider delivering reinforcing messages in those channels.