Channel Stream report: Key performance indicators
The metrics on the Channel Stream report provide data about the traffic and activity on each node. A node is a group of sessions that originated in a specific channel and that occur at a specific depth in a specific channel stream.
If you are in the Financial Services, Travel, or Content verticals, replace Buyers and Sales in the KPI name with the appropriate values for your vertical.
| Vertical | KPI term |
|---|---|
| Financial Services | Applicants, Path Applications |
| Travel | Bookers, Path Revenue |
| Content | Event Completers, Path Events |
- Visitors
- The number of unique registered visitors (or unique cookie IDs in the absence of a registration ID) that came to your site through a session that belongs to the specified node.
- Buyers
- The number of visitors who made purchases during the report date range and came to your site through a session that belongs to the specified node.
- % First Source
- The percentage of Buyers or Visitors whose session in this node was the start of their channel stream.
- Path Sales
- The total value of purchases that were made during the report date range by visitors with a session in this node. This value includes purchases that were made by these visitors in sessions in other nodes in this path.
- Days Between
- The average number of days between a visitor's session in this node and the visitor's session in the next node in the stream.