TruePath Funnels

TruePath Funnels show visitor behavior along defined paths on your website. Use TruePath Funnels to measure the effectiveness of your online processes, such as checkout, registration, and applications, and calls-to-action on marketing landing pages.

TruePath Funnels can also be used to examine the throughput and completion rate of defined process steps. With this information, you can pinpoint pages where visitors abandon the path, and then target the pages for improvement.

TruePath reporting uses same-session logic. It does not track site processes for visitors who save their progress and return in a later session to complete the path. Visitor sessions during the tracking time period either complete the path, abandon the path at a particular step, or never enter the path. The output results show the number of sessions that continue to the next step, the percentage of sessions that abandon the path, and the percentage of sessions that continue to the next step. You can compare the funnels for different time periods to see whether changes made to your website led to improvements in path results.

You can also apply a persistent report segment to a TruePath Funnel to analyze the behavior of specific visitor segments. Compare the segment behavior to the overall visitor traffic for the path.

TruePath Funnels are listed in the side navigation pane (Reports > Paths > TruePath Funnels). You can stop or restart processing of selected TruePath Funnels, or delete them.