Screen resolution

The Screen Resolution report allows you to analyze which specific monitor resolutions are used by session accessing your website. Knowing the screen resolution of sessions that access your website can help you make sure that important elements appear without having to scroll. Locate the Screen Resolution report by selecting Reports > System > Screen Resolution Report from the left navigation pane.

Site visitors sometimes overlook information that is not directly in their browser window. Identifying where the "fold" is on a page allows analysts to understand how much of a page visitors can see without scrolling. Site designers can use the data in the Screen Resolution report to ensure that important calls to action are located "above the fold" for top performing monitor resolutions, in order to reduce the risk that a visitor leaves your site. For high-value items and important calls to action, ensure that these elements are visible above the fold to a majority of website sessions. For example, a search box, an Add to Cart button, any promotional banners, and links for Customer Support, Account, and Shopping Cart.

Use the LIVEview click overlay tool in conjunction with the Screen Resolution report in order to analyze link clickthrough performance above and below the fold in order to optimize page performance. For more information about the LIVEview Click Overlay, see the IBM® Digital Analytics User's Guide.

For each operating system, you can use the drill down option to expose data on operating system versions. Data in the Screen Resolution report is captured via the Technical Properties tag. Select Report Options to change calendar information, to add calendar information for Period B as a comparison, specify metrics, add a filter, and add comparison settings. You can select Trend from the Report drop-down menu to see changes over time.