Mobile Devices report

The Mobile Devices report shows traffic from mobile phones, tablets, game consoles, and other mobile devices. The Mobile Devices report is available from the side navigation pane under Mobile.

The Mobile Device report also shows the related mobile orders and sales associated with each mobile device that visits your website. This report can be viewed by mobile device type or as a full list of all mobile devices that visited your website. This allows you to gain insight into the importance of each mobile device and mobile device type.

You can analyze the report data using the following two views.

By Type

The By Type view shows the mobile device data by device type (mobile phone, tablet, eReader). You can drill into each type to see the individual mobile device data within each device type.

Full List

The Full List shows all mobile devices that were used to visit your website. Unlike the By Type view, you do not have to drill down to view each mobile device.

To locate the Mobile Devices report select Reports > Mobile > Mobile Devices from the side navigation pane.

Select Report Options to change the time period, add a comparison period, specify metrics, or add a filter.

As an option, you can also view the trend for the data in the report. This allows you to view changes over time. Select this view by clicking Report > Trend from the Report drop-down menu.

The Mobile Devices report allows you to monitor website traffic from mobile devices. Therefore, with this report, you can look for mobile usage patterns over time. You can also monitor mobile sales patterns over time to see the impact of your mobile marketing efforts. With the Mobile Devices report, you can also compare your mobile device traffic to your overall website traffic to gain insights into your customers and their viewing trends.