Marketing reports

Use the marketing reports to analyze the effectiveness of your marketing strategy. IBM® Digital Analytics provides reports that analyze marketing attribution, marketing channels, marketing programs, natural search, and referring sites.

Marketing attribution reports
The marketing attribution reports provide data based on the attribution and channel settings that have been defined for your client ID.
Marketing Channels report
The Marketing Channels report provides a high-level overview of the referral sources that direct traffic to your website. These sources can include marketing vendors grouped into distinct channels such as Email, Paid Search, and Affiliates, and the standard channels of Natural Search, Referring Sites and Direct Load.
Marketing Programs report
The Marketing Programs report provides a comprehensive view of online paid marketing activity. Use it to analyze marketing elements across marketing categories and placements and to view metrics for each element.
Natural Search report
The Natural Search report shows website traffic and conversion that results from natural search, grouped by search string and search engine. Use this report to identify which keywords visitors associate with your brand and to determine your paid search marketing strategy.
Referring Sites report
The Referring Sites report shows the websites that are referring traffic to your website. With this information, you can track the influence of key websites on site traffic to your website and measure the value of this traffic.

Parent topic: Best Practices reports