Forms report

The Forms report delivers data to gauge the success of forms on your website and to help diagnose issues within forms. Use it to see how sessions interact with HTML forms, including completion and time on page metrics.

You can access the Forms report from the Reports menu in the side navigation pane (Reports > Content > Forms). You can view the website form alongside the Forms report to see the data side-by-side with the form. To locate the form in the Forms report, you might need to obtain the form name from the HTML source code.

Form Action tags

Form Action tags populate data into the Forms report. Form Action tags are thrown automatically for HTML forms on your site. Digital Analytics looks for HTML forms on your site and populates form action tags for these forms.

Best Practice Suggestion: Form Names and Form fields are decided by a client's website developers and appear in the page code. Digital Analytics advises our clients to use business/user friendly names for form names and fields. Consult with your website developers to edit or update form and field names. The form and field names in the Forms report are read from the html code of the forms themselves. To ensure that forms and fields report correctly, each form should have a distinct name.

Form Action tags will not gather data from non-html forms and fields that are coded with flex or other programming languages. Non-standard HTML form submission processes (for example a Java™ submit) will need additional tagging for data to populate into Forms report. Contact Digital Analytics Customer Support at http://support.coremetrics.com/ for more information about how to tag non-standard HTML forms.

Forms Zoom report

You can analyze form field edits and abandonment by drilling into Form Zoom reports. You can access the Forms Zoom report by clicking the down arrow icon next to the specific form name in the Forms report. The Forms Zoom report provides detailed reporting on the user experience of visitors who interacted with a specific form. It provides general overview metrics for the form as a whole and data about how visitors interacted with each text field on the form. This information can help you to understand specifically which fields are causing abandonment and to identify possible design flaws or unclear messaging about required actions.

When you analyze data in the Forms Zoom report, you can reorder the rows so that they correspond to the layout of the form itself, with the data in the first field listed first.