Exit Pages report

The Exit Pages report shows the top 1,000 exit pages that were viewed at least once for the selected time period. It lists the last page of your visitors' sessions, showing you where they are leaving your website. Use this report to better understand how to optimize your website.

Note: To see data for other pages, including pages that are not among the top 1,000 for the selected time period, access the Page Categories report.

Often, the home page is not only the top entry page, but also the top exit page. Other pages, such as shopping cart or order status, are typical exit pages. Aside from your home page or other recognized exit pages, consider enhancements to the top exit pages to ensure that visitors continue to browse your site and ultimately convert.

Next steps

You can use the following reports to further analyze data for specific pages in the Exit Pages report:

  • Page Categories
  • Clickstream
  • Forms
  • LIVEview
  • Key Segments
Parent topic: Content reports