Events report

The Events report displays data for all conversion events that are implemented on your website. You can use conversion events to analyze non-commerce business objectives, understand the relative value that they deliver to the business, and understand the marketing, promotion, and content activity that influence their completion.

Use the Events report to track the completion of non-commerce events such as signing up for an email or newsletter, downloading a PDF, using the Store Locator tool, and posting a customer review on your website. The Events report shows which conversion events are most often completed by visitors to your website.

The following list shows some of the types of activity that you can track using Conversion Event tags:

How is data in the Events report populated?

Conversion Event tags populate data into the Events report. In order for the Events report to populate, it is necessary to use the Conversion Events tags to track non-commerce business objectives on your site. The Type 1 Conversion Event tag is used when an event is initiated, and a Type 2 Conversion Event tag is used when an event is completed. It is not necessary to use a Type 1 Conversion Event tag if you have a one-step event (such as a PDF download). For this use case, only a Conversion Event Type 2 tag would be used. It is necessary to pass an Event ID, Event Category ID, and Action Type in all of your Conversion Event tags. Also, it is necessary to have unique Event IDs to effectively track Event performance on your website. Event Points are optional.

For more information about Conversion Event tagging, see the IBM® Digital Analytics Implementation Guide.

Digital Analytics reports that contain Conversion Events data

Event data is contained in the following Digital Analytics reports:

  • Events and Abandoned Events
  • Top Line Metrics Dashboards
  • Session Event Funnel
  • Action Ready Report
  • Marketing Channels
  • Marketing Programs and Marketing Zoom
  • Referring Sites
  • Natural Search
  • Page Categories
  • Top Pages
  • Elements
  • LIVEview
  • Site Promotions Segments
Parent topic: Best Practices reports