Data Integrity Process (DIP)
The Data Integrity Process, or DIP, compares a CSV file that contains customer orders for one day to the orders that are tracked by the Digital Analytics system during the same time frame. DIP then determines if the orders tracked by Digital Analytics match the actual customer orders placed. Digital Analytics reports the results to the DIP report in the application.
Although optional, Digital Analytics suggests participation in the DIP process because it provides a continuous monitoring process and provides confidence in the resulting report accuracy. Order data discontinuities are common, such as disabled cookies, slow customer connections, premature click-offs and privacy opt-outs, but the Core Data Platform is considered to be statistically correct if DIP analysis falls within 90-100 percent.
To locate the DIP Summary report, from the left navigation pane.
The DIP Summary report allows you to create and add new views of this report under this link or select the default view. The default view loads the most recent date of the DIP Summary.
You can search for a particular date by entering that date in the Find in Table search box.
Use Report Options to change the time period, add a compare time, specify metrics, or add a filter. Also, you can trend the data in this report to see the changes over time by selecting Trend from the Report drop-down menu.