Creating Clickstream reports
Create a Clickstream report to analyze a visitor navigation path.
About this task
Consider creating Clickstream reports to achieve the following analysis objectives.
- Track entry page performance
- Analyze how many sessions are departing the website from a specific entry page. You can also analyze the path of sessions before or after the visitor arrives at the page. Use this information to identify underperforming entry pages and reveal opportunities to enhance entry page effectiveness.
- Track path abandonment from specific pages
- Evaluate and address causes for path abandonment from specific pages in the path.
- Improve site search design
- Analyze the use of your site search input mechanism and results pages. Use this information to increase search usage and usability.
Procedure
- Click Reports > Paths > Clickstreams in the side navigation pane.
- Click Create New Report.
- Use the wizard to define the clickstream.