Clickstream reports

Use Clickstream reports to analyze paths that visitors take through your website either before or after they visit a specified page. These reports can reveal trends in visitor behavior and help you to determine which paths are most successful in leading to conversions.

You can compare up to three paths and view the top five paths that visitors take during the selected time period. You can also limit the report results to visitors who belong to a selected profile segment, or to users who purchased a selected product.

Each page in the clickstream path is represented as a node in the report. You can expand a path node to reveal the top eight next clicks and show how many visitors exited the path or went to pages beyond the top eight. You can also limit the report results to visitors who belong to a selected profile segment, or to users who purchased a selected product. You can compare up to three paths and view the top five paths that visitors take during the selected time period.

Clickstream reports are listed on the Clickstream reports page ( Reports > Paths > Clickstreams) in the side navigation pane.