On-Site Search report: Key performance indicators

By focusing on key performance indicators in the On-Site Search report, you can identify potential areas for improvement in your on-site search performance.

Searching Sessions
Total number of unique sessions where the term was searched for during the selected time period.
Average Number of Results
The average number of returned search results that a specified search term generates during the selected time period. This metric can be used to identify terms that return zero results.
Orders
The total number of orders that were received in the same session in which buyers searched using the specified term.
Sales
The total sales that were generated in the same session in which buyers searched using the specified term.
Orders / Searching Session
The average number of orders that were completed per searching session during the specified time period.