Geography report: Key performance indicators

By focusing on the following key performance indicators when you analyze the Geography report, you can evaluate the geographical locations of your site activity.

Sessions

The total sessions that were initiated from the specified geographic location.

Sales

The total sales on the website that were placed during the sessions that were initiated from the specified geographic location.

Orders

The total number of orders that were placed during the sessions that were initiated from the specified geographic location.

Page Views

The number of pages that were viewed during the sessions that were initiated from the specified geographic location.

Page Views/Session

The average number of pages that were viewed during the sessions that were initiated from the specified geographic location.