Forms report: Key performance indicators
By focusing on key performance indicators in the Forms report, you can monitor the effectiveness of the forms on your website.
- Sessions
- The number of visitor sessions that perform an action on a form (Upload, Submit, or Reset).
- Page views
- The total number of page views by visitors for those pages that contain the named form.
- Submits
- The total number of times visitors submitted the named form, irrespective of whether the form submission was successful.
- Unloads
- The total number of times visitors interacted with the named form (for example, edited a text field or drop-down menu) and then failed to submit the form.
- Average time
- The average amount of time (in minutes:seconds) that visitors spent on the page or pages that contain the named form.
- Max time
- The longest amount of time (in minutes:seconds) that a visitor spent on the page that contains the named form. The maximum time spent on the form might include sessions that timed out due to inactivity, which can increase the time count.
- Min time
- The shortest amount of time (in minutes:seconds) that a visitor spent on the page that contains the named form.
- Field edited %
- The total number of times a visitor edited a named field on the selected form divided by the total edits for all fields in the named form for the user specified time period.
- Unload field %
- The total number of times a visitor unloaded a particular form from the named field divided by the total number of times the form was unloaded for the specified time period.