Exit Pages use case

This use case describes how to use the Exit Pages report to identify ares for site improvements that can lead to conversions.

You are responsible for maintaining stickiness on your company's website. Your company noticed that conversions decreased last week. To help battle this trend, one of your goals is to determine which exit pages should be given priority when scheduling optimization and layout improvements. To determine which exit pages to focus your time on, you must determine which pages are the top exit pages. In the following Exit Pages report, you see pages you did not expect to see in the report. You see a survey page that does not include advertizing or links to other parts of the website. You then schedule some enhancements to that page to encourage customers to continue browsing on the site after completing the survey.