Examples: Geography report
Use the Geography report to analyze customer activity and behavior by region.
Monitoring Seasonal Behavior: Determine the effectiveness of seasonal keywords and content offerings. Seasonal terms might have direct regional correlations (perhaps weather or holiday specific) that can be used in optimizing online landing pages for specific website content. Use the Geography report with Segments to set these criteria. This will help you to isolate these very specific customer needs and maximize the gain. Apply your Geographic segments to your Marketing, Page, and Product Categories reports to measure marketing, product, and page performance.
- Measuring Offline Activity
- Offline marketing is expensive and difficult to measure. You can use the Geography report to determine the lift in online traffic and conversions based on the geographic distribution of your promotions. This allows you to close the gap between online and offline marketing efforts.
- Regional Targeting
- You can measure the results of regional online marketing. Track geography based online marketing efforts to determine the effectiveness of regional targeting and overall ROI. Add another layer of targeted marketing to your online efforts by reducing spend in regions where certain marketing campaigns and promotions are less successful.
- Location Optimization
- Identify locations with poor conversion and high traffic. Regions with significant traffic but low conversion rates are being underserved by your website and offerings. By adjusting your website design and offerings you can address the market opportunity and increase website performance.
- Location Performance
- Identify locations with high conversion and poor traffic. Regions with high conversion and low traffic rates are ideally suited to your business. These locations are ripe for additional online or offline marketing to drive additional traffic and increase website performance.