Examples: Events data analysis

You can use the data in the Events report to increase conversion events on your website.

The following examples show ways to use Events report data:

Tracking Email/Newsletter Sign Ups Performance

Identify which marketing campaigns are generating email or newsletter sign-ups. Optimize your marketing spending by reallocating more resources to those campaigns and discontinue campaigns that are ineffective.

Downloading/Viewing of Help Content

Analyze individuals who interact with your Customer Support/Help content or live chat to see whether it impacts conversion and if fewer people contact your Customer Support team. Also, see which specific Help content and downloads are being used the most.

Tracking Content Performance

Identify what onsite content (whether that is through pages or products) influences a visitor to complete an Event using segmentation.

Tracking Store Locator Usage

Determine how often visitors use your Store Locator tool to find brick and mortar stores. Analyze which locations or areas that visitors are searching for most often. Create segments to see what this visitor segment does on your website after searching for a store.