Examples: Error Pages report data analysis

You can use the Error Pages report to pinpoint and troubleshoot problem areas on your site.

The following examples show how to use Error Pages report data.

Review of the Error Page column

Validate that error tag generation is accurate. For example, the site might contain pages that deliberately do not exist. Confirm that contingencies for error pages are in place, such as redirects.

Review of list of Error Page Referrals

Isolate the internal pages that most commonly lead to system error pages for immediate correction. Identify external pages that generate entry system error pages for review with third-party vendors that generate traffic or SEO opportunities.

Next Step Suggestions

• Internal Error Pages:
  • Determine whether a specific browser type is causing the error more than others.
  • Use LIVEview Click Overlay on error page referring pages to identify links/areas that drive page errors.
  • Use backward-looking Clickstream reports to isolate visitor paths that lead to errors.
• External Error Pages: Evaluate traffic sources that lead to errors.