Example: Abandoned Products data analysis

You can use the data in the Abandoned Products report to initiate abandonment recovery campaigns to target visitors that had the intent to purchase but did not.

The following example shows how to use Abandoned Products data:

High abandonment indicates a pricing or process problem

Frequently, visitors use their cart as a placeholder for items that they like. Abandonment might indicate that competitive price pressure is occurring. Consider reducing the price or offering promotions to induce conversion. Alternatively, visitors might have issues with the checkout/application/booking process. Investigate process abandonment to address issues with key site processes by using Product Categories, TruePath, Clickstream, or Forms reports.