Explore key features

Explore contains features that help you analyze your data and create reports that help your business.

Table 1. Features of Explore
Feature	Description
Best Practice Reports	Where do I start? What type of analysis provides immediate business value? Quickly gain insights into marketing channel shift, visitor engagement, and immediate opportunity by analyzing the new best practice standard reports. These reports take advantage of Relational Zoom, Group By capability, and Cross-Session segmentation. The reports also provide comments to help guide your action on the data.
Dashboards	I want to give my manager a static dashboard about the 17-day campaign we ran last month. I want to create a dashboard with all of the content filtered to my line of business. Flexibly create dashboards of any combination of Digital Analytics Explore reports by adding reports to a dashboard view. You can also download the reports to a single multi-tab Excel notebook that consolidates your reports of value.
IBM® Digital Analytics Lifecycle	I need to understand a customer's lifecycle and what motivates customers to progress to the next milestone. I need to understand what milestones my visitors have already reached and what are the campaigns, products, and content that advance customers through the lifecycle.
Relational Zoom	For each purchased product, which countries brought those visitors to my site? Which marketing programs brought them? To facilitate rapid exploration of your analysis scenarios, you can take advantage of relational zooms. This feature allows users to relate a set of data to one or two other data sets and watch the screen update as you zoom in.
Cross-Session Segmentation	Do visitors who searched on keyword hotels in San Francisco return to the site using a more specific keyword (for example, San Francisco Airport Holiday Inn)? Use the LIVE profile to understand how actions in previous sessions influence activity in other sessions and dates.
Mobile Analytics	Have you designed your site to support mobile usage? Should you? Use a set of mobile analytics data, including information about mobile devices. Correlate that information to understand the type of content viewed, the geographies of those users, the marketing sources touched, and other analytics.
Cross-Category Analysis	Do you need to run reports across data fields? Do you, perhaps, need to see Marketing Promotions and Geographies together or Natural Search and Conversion Events? You can create reports by any combination of data fields.
Compare	To what should I pay attention? What are the significant movers or anomalies? Add context to any recurring report by selecting a comparison date range. Then you can compare this date range with another date range and see the percentage of change.
Date Annotations	Is this spike or dip the result of a particular event or action? Annotate dates or date ranges with comments about a campaign, a site design change, or other information to help users better understand the context of data fluctuations.
New Fields, Metrics & Criteria	How fast is our typical user's connection? How do repeat visitors behave on our site? Use data fields such as connection speed, connection type, mobile devices, and mobile networks, in addition to new segment criteria such as New/Repeat Visitor, top line sessions, and events initiated, to build your report.
User Experience Enhancements	To make the Digital Analytics Explore application easier to use, users can use updated filter and segment management options, the ability to select columns on the manage screen, a consolidated admin/manage screen, a revamped left view menu, report view drop-down options, including % of Total and other facilities.
Attribute Analytics	Collect, report, filter, and segment on the following types of attributes: Pages (for example, author, language, and faceted search) Products (for example, brand and user review rating) Shopping carts (for example, color or size) Transactions (for example, booking latency or promotion code) Elements (for example, video length or screen location) Conversion events (for example, registration type or download format)
Isolated Reporting	Isolate reporting to just your view of the world. For example, you can design reports to focus on the following areas: Your business unit (for example, Software Group) Your product line (for example, Reebok shoes manufactured in China), Your content area (for example, Editorials written by Smith, Jones, or Williams) Other areas through advanced filters
Multi-dimensional Relational Analysis	Apply a unique multi-dimensional segment (for example, visitors who come from Google using an I.E. 7 browser and who looked at the Sports content area) to every report or compare multiple segments side by side.
Ad Hoc Groupings	Create specific groupings (for example the Midwest states include Michigan, Illinois, Minnesota, Wisconsin, and Ohio). Use these groupings to ensure appropriate categorization of your data instead of a stale Category Definition File (CDF), or because you want to group data differently than the rest of your organization.
Dynamic Visualizations	Explore the resulting reports as data tables and graphs. Toggle between views of your data as bar, bubble, pie, and trend (line) graphs. You can also choose the rows to graph and further narrow the results by searching on strings so you can watch the visualization dynamically update.
Restricted Access	Selectively share your reports with key business units, third-party organizations, or others. You can keep the report to yourself, share with everyone, or share with specific user groups.
Speed and Scale	Explore report processing is performed across a distributed server architecture to ensure that the systems can scale to deliver complex reports over large data sets rapidly. The user interface is built on the Adobe Flex platform to ensure rapid response with each user selection.
Unlimited User Access	Organizations can provide access to Digital Analytics Digital Analytics Explore to as many users as you want without incurring additional charges.
Exploration	Take advantage of the freedom to create hundreds of reports to uncover key findings, test hypotheses, and enable an analytics-driven organization.
Multi-Channel Analytics	I want a more comprehensive view of my customers and to gauge online marketing spend effectiveness on conversions that occur from my website. Import offline transaction and registration data to create reports that combine online activities and conversions with purchases completed by customers in your store, call center, or other offline channels.