IBM Digital Analytics Legacy overview

IBM® Digital Analytics provides reports on the activity of visitors to your website. The insights that you gain from these reports can help you to increase your ROI.

Dozens of standard, pre-configured reports provide data on marketing, commerce, content, conversion events, systems, demographics, visitor paths, and more. Industry-specific reporting and templates help to aid your analysis. You can also create dashboards to access key performance data at a glance. Digital Analytics also simplifies deployment and maintenance of page tagging. It provides tools for analyzing page- and link-level performance data and tag implementation.

Digital Analytics filters traffic from internet robots, other non-human user agents, and selected IP address ranges from session traffic data to ensure the accuracy and integrity of session traffic data. Custom blocking rules and a third-party filtering service are also available.

If your organization has a license for IBM Digital Analytics Multisite, you can also analyze visitor behavior across sites. For more information, see the IBM Digital Analytics Multisite documentation.