Troubleshooting invalid tracking links

IBM® Digital Analytics provides three reports to help you identify and troubleshoot tracking links: Invalid Marketing Programs, Invalid Real Estate, and Invalid Site Promotions.

About this task

These reports can help you to identify links that are improperly formatted or are missing elements. Consider setting up recurring email notifications of these reports to monitor invalid links that need your attention.

Procedure

Click Manage > Marketing in the side navigation pane and open one of the invalid tracking links reports.

Each row in the report shows an invalid link, the number of clicks received for the link, and one of the following error codes:

Missing Element: Indicates that an element is missing within the parameter values. Check to ensure that all of the required elements are included, separated by -_-. All parameter values must be present in the destination URL on the landing page on your website.
If you do not need all of the required parameters, you can pass null or na as the parameter values.

Malformed Parameter: Indicates an incorrect parameter value. This error code means that the destination URL contained the correct code type (either cm_mmc, cm_re, or cm_sp), but that something after the code type was invalid. Check the parameter values for invalid characters that would invalidate the link.