Impression attribution metrics
The following metrics are available with the Impression Attribution module.
| Metric Name | Description |
|---|---|
| Impressions | The number of times the marketing impression was viewed |
| Impression Click-Thru Rate | Marketing Impressions divided by Marketing Program Clicks. |
| Unique Impression Viewers | The number of unique visitors (determined by cookie value) who viewed the marketing impressions. |
| Impressions/Unique Impression Viewers | Impressions divided by Unique Impression Viewers. |
| Impressions/Unique Visitors | Impressions divided by Unique Visitors. |
| Events (IMP|{Window}|{Logic}) | The number of completed conversion events attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Event Points (IMP|{Window}|Logic}) | The number of event points attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Sales (IMP|{Window}|Logic}) * Revenue (IMP|{Window}|Logic}) in the Travel vertical |
The amount of sales attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Orders (IMP|{Window}|Logic}) * Bookings (IMP|{Window}|Logic}) in the Travel vertical * Applications (IMP|{Window}|Logic}) in the Financial Services vertical |
The number of orders attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Page Views (IMP|{Window}|Logic}) | The number of page views attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Sessions (IMP|{Window}|Logic}) | The number of sessions attributed to visitors who viewed the marketing impression within the specified attribution window. |
| Impressions (IMP|{Window}|All}) | The total number of marketing impressions seen during the attribution window by those who visit the site during the report date range. |
The attribution window (between 1 an 93 days in length) and logic (Average, First, or Last) are defined by your administrator when the module is implemented.
The metric Sales (IMP|30|Avg) means the sales for the report period are credited equally to each impression the visitor say in the 30 days prior.