Digital Data Feed
You can select what data files to include in your export file with the Digital Data Feed.
- In the Files tab, select the data files that you want to include in your
export file. Here are the available files by vertical:
Retail, content, commerce
Finance
Travel
Cart Item Abandonment
Application Abandonment
Item Abandonment
Cart Item Addition
Application Addition
Item Initiated
Cart Item Purchase
Application Completion
Item Booked
Conversion Event
Conversion Event
Conversion Event
Element
Element
Element
Geography
Geography
Geography
Marketing Channels
Marketing Channels
Marketing Channels
MMC Click
MMC Click
MMC Click
MMC Impression
MMC Impression
MMC Impression
Order
Application
Booking
Page View
Page View
Page View
Product View
Application View
Item View
Real Estate Click
Real Estate Click
Real Estate Click
Registration
Applicant
Booker
Session First Page View
Session First Page View
Session First Page View
Site Promotion Click
Site Promotion Click
Site Promotion Click
Technical Properties
Technical Properties
Technical Properties
To include a file in your export, drag it from the Available Files list to the Selected Files list.
To remove a previously selected file, drag it from the Selected Files list back to the Available Files list. You can also select and remove files by double-clicking the file in either list.
- Click the Name and Other Details tab to specify other required information
to describe and configure your Digital Data Feed
export. Provide the following information.
- Feed Name
- A unique identifier for your Digital Data Feed, created with your client ID and the date corresponding to the data included in the export.
- Email Notification List (required)
- Email addresses of individuals that receive notifications about the status of the Digital Data Feed export's daily processing.
- SFTP Target (required)
- The file server to which IBM® Digital Analytics Export delivers the Export feed. The SFTP Target drop-down menu displays any targets that were previously created by users in your organization. If your Export file is to be sent to a location that is not yet specified, click Create. Type the SFTP information that is required by IBM Digital Analytics Export to successfully transmit your Export file.
- Frequency
- Digital Data Feeds are run daily.
- Include Header (optional)
If you want your Export file to include a record that contains names for
each field in the export, select the Include Headercheck box.
- Compress individual file
- Select to compress files to create a .zip file.
- Marketing Channels
- A grouping of similar vendors to track together.
Field Position Data Description Format 1 VENDOR_CODE The vendors that are passed by MMC parameters in the tag. String(256) 2 CHANNEL_NAME The name that is assigned to the group of vendor codes in IBM Digital Analytics. String(256) 3 CHANNEL_TYPE The Channel Type assigned to the Channel Name. Can be Paid, Owned, Earned, or Uncategorized. String(256)
When you provide all the required configuration information, click Submit to activate the daily processing of your Digital Data Feed. After you activate the daily processing, the newly created Digital Data Feed is docked in the Integrate with Digital Analytics footer. Double-click your feed at any time to edit it.