Import overview
You can use IBM® Digital Analytics Import to merge data that you obtain from other sources with information that is captured by the IBM Digital Analytics site tracking technologies.
You can use imported data in the following ways:
- To enhance analysis in IBM Digital Analytics
- To create ad hoc analysis in IBM Digital Analytics Explore
- In online marketing initiatives that you deploy by using IBM Digital Recommendations, IBM LIVEmail, and IBM Marketing Center
Using Import, you can import data without IT assistance.
Use Import to address many business questions and challenges such as the following situations:
- You want to conduct advanced ad hoc visitor segmentation analysis by using customer profile information that is obtained from systems outside of your online channel.
- You want to collect visitor registration data by using Digital Analytics tags, but it is more efficient to upload existing customer data in one batch import process rather than waiting for customers to visit your newly tagged site.
- You want a more efficient way to track performance to plan for your primary site key performance indicators (KPIs) directly within IBM Digital Analytics.
- Validating import data and uploading files can be a burdensome process often requiring coordination from individuals across different teams.
- You want to import page load times to analyze them in Digital Analytics Explore reports.