Mobile analytics data collection
Information on data collection related to reliance on JavaScript and cookies.
Bypassing JavaScript reliance
Devices that do not have native support for JavaScript must collect tag data by formulating standard HTTP or HTTPS get image requests by using available client-side or server-side code.
All key Digital Analytics tags and parameters can be collected from any client capable of sending image requests: Pageview, Productview, Order, Shop, Registration, Technical properties, Conversion event, Element, Impression (offsite and onsite), LinkClick and Custom tags.
Bypassing cookie reliance
Many internet-enabled clients do not support standard web browser cookies. To avoid the need to set browser cookies, you can include additional client-managed request parameters with each tag request. Use these parameters to associate collected data with a visitor ID and session ID value. A visitor ID is a 23-digit numeric value that is typically sourced from a unique and persistent identifier associated with the device or program that sends tags. A session ID is a random 10-digit numeric value that is used to associate multiple tag requests with a single session.
These request parameters enable Digital Analytics to report data by unique visitor and session and determine whether a visitor is new or returning. If the device that sends the tags does not allow cookies, or the client-managed visitor and session parameters are not included in the tag request, Digital Analytics considers the collected data to be anonymous. This anonymous data is reported in the Digital Analytics Top Line Metrics report as anonymous pageview, productview, order, item, revenue and estimated anonymous sessions data. Anonymous data is not available in any other Digital Analytics report, export, or application.