Impression Attribution

IBM® Digital Analytics Impression Attribution is an optional module that allows you to track impressions from offsite marketing placements directing traffic back to a Digital Analytics-tagged web site.

Through sophisticated cookie mapping and attribution logic, it is possible to understand basic information such as impressions, clicks, and click-throughs, in addition to advanced metrics such as "attributed" sales, orders, sessions and events over defined attribution windows and selected credit logic. This module may require a tag library update. To determine if you need an update, please contact your assigned Implementation Engineer or Customer Support.

Using Impression Attribution, it is possible to answer questions such as:

• Am I under-invested in Display Advertising with a particular publisher or network?
• Do those who convert on my site ever view our ads? Where do they see them?
• Does someone who views our High Interest Checking ad banner on a particular site sign up for a new account on our site within 90 days?
• How often is a particular ad viewed across all sites? By how many unique viewers?
• Do those who watch our syndicated video or view our micro-sites ultimately convert on our site?
• What components of our widget are people viewing/utilizing? Does interest in a particular widget component signal a high likelihood for a downstream Home Goods purchase?