Categorization

Digital Analytics allows you group your site content and/or products into categories for reporting. These categories are managed through a combination of Category IDs in the tag functions and the Category Definition File, an offline file upload.

There are two types of categorization within Digital Analytics: product categorization and page categorization. Product categorization is captured in the Product View, Shop Action 5, and Shop Action 9 tags and displayed in the Product Categories report. Page Category data is captured in the Page View and Technical Properties tags and displayed in the Page Categories report.