2.9 Server calls
Digital Analytics tracks data collection usage through server calls, which are assessed according to the type and number of data tags collected in the reporting period. Server calls are tracked in the interface Top Line Summary/Server Calls report.
The following table shows the number of server calls assessed based on tag type.
| Tag type | Server calls |
|---|---|
| Page View, Product View, Shop (5 or 9), Order, Element, Technical Properties, Error | 1 Note: A Product View tag modified to count
as a pageview (pc="Y") is assessed 2 total server calls. (tag populates
both the Page and Product Categories reports).
|
| Impression | 1/10th to 2/5th (.1 to .4 server call) Per Site Promotion, Real Estate or WebSphere® Commerce E-Marketing Spot Impression collected: 10 impressions = 1 to 4 server calls. The exact server calls charged varies based on the total combinations of unique SP or RE parameter values processed. If Site Promotion and Real Estate are tracked for the same link, this counts as 2 impressions. |
| Registration | 0 |
| Link Click, Form Action | 0 These are tags generated automatically in response to visitor clicks on anchor tags, or submission of forms, in pages including the Digital Analytics libraries and at least 1 Page View tag (or equivalent). |
| Conversion | 1 Each unique 'conversion' sequence within a single session. A single conversion 'sequence' is one or two related Conversion tags received in the session: Case 1: a single Conversion tag with Action Type "1" for a given Event ID and Event Category ID combination. Case 2: a single Conversion tag with Action Type "2" for a given Event ID and Event Category ID combination. Case 3: two Conversion tags in the session with the same Event ID and Event Category ID, one having Action Type "1" and the other Action Type "2". In other words, an initiation and completion for the same event is assessed only 1 total server call. |
| Custom tag | 1 These are tags populating custom reports or custom exports exclusively (tid=7). In addition, any standard tag also collecting "ps" custom data parameters incurs an additional server call charge (1). Example: a standard 'Page View' tag collecting 1 or more "ps" custom parameters would incur 2 total server calls. |