2.6 Tagging Conventions
This section outlines a set of recommended conventions to insure that data collection provides the best possible reporting value.
- 2.6.1 Page ID Conventions
To ensure consistent, readable, and maintainable page reporting, you should create a global page naming convention before you start to tag your site. - 2.6.2 Product ID Conventions
A unique Product ID is the first required parameter in the three Digital Analytics product activity tags (Product View, Shop Action 5, and Shop Action 9) that are used to collect product-level view, selection, and purchase activity data. As part of the design for your implementation, you must decide what should be considered a unique Product ID for reporting purposes. The Product ID can be any alphanumeric string that uniquely identifies the product. - 2.6.3 Registration Conventions
Digital Analytics identifies a unique 'Registrant' through the 'Registration ID' provided in parameter 1 of the Registration tag. The Registration tag creates an association between collected Registrant demographic information (including email address) and related Visitor and Session activity data. Before implementing the Registration tag, you must decide how the 'Registration ID' for your implementation is defined.
Parent topic: Tagging Guide