IBM Explore overview

With IBM Explore, you can use Digital Analytics Legacy data to design, build, distribute, and analyze your own reports through advanced row, column, filter, and segment selections.

Use Digital Analytics Explore to create custom reports on all of your marketing initiatives. You can customize your reports in several ways:

Choose from flexible report types to show the right data views for your business.
Use the segmentation and filtering capabilities to report only on the data elements that you deem important.
Visualize data in different ways and instantly toggle between graphs to surface undiscovered data relationships without having to export your data to a spreadsheet.
Personalize your report layout by setting the date range and recurrence and selecting your data fields and metrics.

Report retention

Reports are retained on the Digital Analytics system for 13 months (400 days). Any report that contains data older than 400 days is eligible to be purged, regardless of the creation date.

For example, a one-time report created today for a one-day date range 400 days ago is eligible to be purged tomorrow. The same rules apply for recurring reports. However, for weekly reports, the last day in the fiscal week marks the end of the 400-day period, which results in an extra 6 days of data retention. For monthly reports, the last day in the fiscal month marks the end of the 400-day period, which results in an extra 30 days of data retention.

Data retention

Explore data is retained for 13 months (400 days). You can create reports on data for the prior 13 months if the Digital Analytics Explore system has processed at least 13 months (400 days) of data.