Generating Marketing Impression codes

Use the Tracking Code Generator to generate impression attribution tags for impression tracking of off-site campaigns (for example, display ads, micro-sites, widgets, and Facebook interactions). Data from marketing impression tags is used in IBM® Digital Analytics Explore.

Before you begin

About this task

You can append marketing program attribute values to specific marketing impression tags (for example, cm_mmca1=).

Note:

The Attribute columns in the Tracking Code Generator are optional fields. For more information about Attributes, see the IBM Digital Analytics Explore User Guide.

Procedure

  1. Open the Tracking Code Generator.
  2. Open the Excel file that you want to use, or download the template from the Marketing Impression Codes tab of the Tracking Code Generator.
  3. Give your file a unique name and save it to your desktop.
  4. Add parameter values in the Vendor, Category, Placement, and Marketing Item Name columns, and save the file.

    The following figure shows example input:

    Figure 1. Example Marketing Impression codes input file
  5. On the Marketing Impression Codes tab in the Tracking Code Generator, specify the protocol and one or more client IDs.
  6. Click Browse to select your Excel file.
  7. Click Create Codes, enter a new unique file name for the output file, and save it to your desktop.

    If the file is successfully processed, a message displays, indicating the number of rows successfully processed.

    In the output file, the Stamped URL column is populated with the Marketing Impression Attribution tag, as in the following example:
    Figure 2. Example Marketing Impression codes output file
Parent topic: Generating tracking codes