Overview

You can use IBM® Digital Analytics Benchmark to measure your website's performance against the competition. The metrics available to you in Benchmark can help you discover opportunities to optimize your site for highest returns.

Benchmark is an online benchmarking service for clients in the Content, Travel, Financial Services, Content/Commerce, and Retail verticals. It includes metrics for specific subverticals within a single interface.

Using Benchmark, you can compare your site's performance to your peers and competitors. Benchmark uses aggregate performance data across hundreds of participating brands to deliver more than 60 benchmarking metrics. These metrics address performance indicators such as campaign and channel effectiveness, site stickiness, and conversion rates.