API feeds

Configure your API requests in Digital Data Exchange based on a set of standard data event types (for example, conversion events, page view events, cart events, or purchase events). Optionally, you can filter your requests to return only the data that you want.

You can configure your own API request and save it as a saved API feed to generate an aliased URL, or you can generate a URL for immediate use without saving the configuration. In addition, you can make use of the best practice API feeds that provide a basic configuration for each of the event types.

Creating saved API feeds
Use this procedure to configure an API request that you can save with a name and reuse at any time.
Editing saved API feeds
Use this procedure to modify saved API feeds at any time. Saved API feeds are shared with all users in your system. Be aware that other users are able to modify or delete API feeds that you created.
Deleting saved API feeds
Use this procedure to delete saved API feeds. Saved API feeds are shared with all users of your system. Be aware that other users are able to modify or delete API feeds that you created.
Fetching data using saved API feeds
Use this procedure to fetch the data associated with a saved API feed.
Filtering API output
Use this procedure to specify filter conditions for your API request. When you create an API request, you can create filters to limit the content that is returned. Filter criteria are specific to the data event type that you select for your request.
Using best practice API feeds
Use best practice API feeds with the existing preselected data fields, or to make modifications. You can rename a modified best practice feed and save it as a saved API feed.
Format of generated URLs
The format of the URLs generated by the Digital Data Exchange API interface follow the structure described in this topic.
Creating non-saved feed URLs
Generate a URL for immediate use without saving the API feed configuration. Changes to the data request or Load ID will require regenerating the URL.
Troubleshooting API Requests
The following lists errors that you might encounter when you submit API requests.
Best practice API feeds
Best practice API feeds are pre-configured feeds for each of the data event types, including cart events, purchase events, conversion events, order events, and other events.
Best practices cart abandonment registrations API feed
The Best Practices Cart Abandonment Registrations API Feed uses the last provided registration ID when it joins the registration and cart abandonment data.

Parent topic: Using the API