Vendor mappings
Digital Data Exchange provides the ability for you to use vendor information to specify whether tags are executed in your page groups. You must have the Manage permission assigned to your user account to work with Vendor mappings.
You do this by creating vendors in Digital Data Exchange, and mapping to that vendor any codes that you want to associate with that vendor. You can then use the vendor in page group tag rules to specify whether tags should execute.
To use the vendor mapping feature in Digital Data Exchange, your account must be provisioned for IBM® Digital Analytics.
Example: using mapped vendors in tag rules
In this example, you have created a vendor named Paid Search, and mapped the vendor codes of various paid search vendors to this vendor.
To ensure that the tags for your page group only execute if the clicks were referred from any of the vendor codes associated with Paid Search, follow these steps:
- Select the page group for editing and click the Tag Rules tab.
- For the Criteria field, select Referral Source.
- In the criteria fields, select Vendor, an operator, the value for Vendor that you want to match, and the number of days within which you want the criteria to be checked.
- Select one or more tags to which this criteria should apply, then click Create Rule. The saved rule is displayed under Tag Rules Summary.
- Click Save to save these changes to your page group. The new vendor-based tag rules are applied to the selected tags in your page group.