Specifying a default value for items with a null value

Use this procedure to define default values for attributes. These defaults apply if a rule is evaluating items that are based on an attribute and encounters an item that has a null value for the attribute.

1. Click Manage on the side navigation menu.
2. Perform one of these actions:
   • If you are configuring page content offers, select Page Attributes under Content Offers.
   • If you are configuring element content offers, select Element Attributes under Content Offers.