Use bullet charts to show measures that need to be compared against a target value.

In a call center, a bullet chart can be used to measure metrics like call volume, call answer speed, and percentage of abandoned calls.

In manufacturing, a bullet chart can be used to track metrics like number of defects and orders that are shipped.

In a fitness context, a bullet chart can be used to measure metrics like steps that are taken and calories that are burnt.

Bullet visualizations compare an actual measure (the bullet) to targeted measure (the target). Bullet visualizations also relate the compared measures against colored regions in the background that provide more qualitative measurements, such as good, satisfactory, and poor. Bullet visualizations can be shown at small sizes while still effectively conveying information.

A bullet visualization features a single, primary measure. For example, current year-to-date revenue. And compares that measure to one or more other measures to enrich its meaning. For example, compared to a target. The primary measure is displayed in the context of a qualitative range of performance, such as poor, satisfactory, and good.

If you select a bullet visualization, then specify the following fields:
  • The Actual bar field specifies the actual measure.
  • The Target field specifies the target measure.
  • The Minimum range field specifies the minimum qualitative range.
  • The Middle range field specifies the middle qualitative range.
  • The Maximum range field specifies the higher qualitative range.
Note: Drill-through is not available for a bullet visualization.

Make sure the minimum, middle, and maximum ranges relate to the actual and target measure.

Example of a bar visualization

The bullet visualization was created by dragging the following data items from the Sources panel:

  • Drag Minimum Range onto the Minimum range field.
  • Drag Middle Range onto the Middle range field.
  • Drag Maximum Range onto the Maximum range field
  • Drag Maximum Range onto the Actual bar field
  • Drag Target onto the Target field
Example of how to populate the fields for a bullet visualization


You can see an example of a bullet visualization in the sample report Customer lifetime value analysis. You can find the sample here: Team content > Samples > Reports > Customer lifetime value analysis.

If any of the sample objects are missing, contact your administrator.