Location intelligence

Sophisticated mapping functionality, known as location intelligence, can be used for a broad range of business applications that extend the mapping capability of IBM® Cognos® Analytics. These include the ability to dynamically create geographic filters and custom areas for aggregating data for ad-hoc analysis. Examples of business applications of location intelligence are listed in the following table.
Business application Benefits

Target marketing

Learn who your best clients are and find more like them.

Network optimization and site location analysis

Put stores near your customers and look for gaps in geographical coverage.

Routing and work force optimization

Reduce the number of trucks you need and make your drivers more efficient.


Provide citizens with self-service opportunities.

Sales territory creation

Create balanced sales territories.

Economic development

Plan the development of your community.

Communications network planning

Avoid costly mistakes by putting cell towers in the correct locations. Identify the locations of clients in your service area.