Marimekko

A marimekko visualization is similar to a stacked column visualization. It shows data through varying heights and includes an added dimension of data through varying column widths. The width of the columns is based on the value that is assigned to the width field. Individual segment height is a percentage of the respective column total value.

You can quickly spot large segments, such as a specific vertical that has a large share of a region. You can also identify white space such as an under-represented vertical in a specific region.

The marimekko visualization is useful for part-to-whole comparisons, where you need to show an extra measure/variable.

The marimekko visualization allows data to be depicted along two dimensions simultaneously. For example, market segments are often arrayed along the x-axis, with the width of each column corresponding to the financial value of a segment. You use marimekko visualizations in cases, for example, where you want to show the revenue contribution per product line. Or the gross domestic product per country.

The marimekko visualization can display partial or total numbers. If you want to use total numbers instead of stacked percentages, partial numbers, then turn off the following options:

• The Display as stacked percentage chart option in the Chart section of the Visualization tab in the Properties pane to show total numbers on the value axis
• The Show item axis labes as percentage option in the Axis > Item axis label section of the Visualization tab in the Properties pane to show total numbers on the item axis

The following image shows an example of a marimekko visualization.

To re-create this marimekko visualization, perform the following steps:

1. From a dashboard, click the Visualizations icon , and in the System tab of the Visualizations pane, select Marimekko.
2. Click the Select a source button in the Data pane, in the Select a source window go to Samples > By industry > Insurance > Data. Select the Customer analysis data module and click Add.
3. Drag the following data sets onto the indicated fields:
   • Vehicle class onto the Bars fields
   • Customer Lifetime Value onto the Length field
   • Employment status onto the Color field

The following animation demonstrates the previous steps.