Using Heat Maps

cxOverstat provides heat map overlays that can be used to identify the regions of a web page where visitors interact with the page.

About this task

To view the Heat Map overlay:

Procedure

  1. Open a session in BBR or a snapshot in the Gallery.
  2. Select a page where IBM® Tealeaf® cxOverstat data is collected.
  3. Click Overlays.
  4. Select Heat Map.

Results

The "heat" associated with each spot on the map indicates the frequency of clicks that are made in that area relative to the rest of the page. An area that is clicked can be anything; it does not have to be an active link. A click can be registered by any HTML-based object that is rendered by the DOM.

Click spots are associated with individual objects on the screen, which helps pinpointing the following elements:

  • You can see exactly where people selected the object. For example, if a link is a long sentence, you can see whether they clicked at the beginning, middle, or end of the sentence.
  • If the object moves because of scrolling the page or resizing of the browser, the heat spots are repositioned with the object.
  • In the top toolbar, you can apply dimensional filters to the displayed overlay. See cxOverstat interface.
    • You can also focus on specific areas of the page and then generate a report on the data. See Selection area.
  • In the top bar, you can also change the range of dates that are displayed in the overlay data. See cxOverstat interface.