AdTarget key features

AdTarget uses Intelligent Data Syndication, Rapid Deployment and Integration, Powerful Segmentation, and Increased Reach. Using these features, you can formulate and manage a relevant campaign for your audience and visitors.

Intelligent Data Syndication:

AdTarget, coupled with the IBM® Digital Analytics API, you can use your existing Digital Analytics tag implementation to syndicate data events and audience segments to various AdTarget Network Partner organizations. You maintain control over the behavioral targeting companies that you want to work with and types of visitor information you want Partners to use for advertising campaigns.

Rapid Deployment and Integration:

No additional site tags from Digital Analytics or your Partner are required with the AdTarget. Only an update to your Digital Analytics tag libraries is required. The AdTarget and Digital Analytics API solution uses your existing Digital Analytics site tagging deployment. This solution eliminates the need to get approval to deploy more third-party tags on your site pages.

Powerful Segmentation:

AdTarget provides a powerful audience segmentation definition toolset. Although you are able to syndicate granular tag event level data to your Partners. You can also define the visitor segments that are specific to your own display advertising needs and initiatives. AdTarget and the Digital Analytics API evaluate the audience segment rules that you activated with a Partner in real time while a visitor is interacting with your website. When the criteria for a visitor segment is met, that information is immediately passed to your Partners so they can serve your visitors relevant advertising messages.

Increased Reach:

With AdTarget, you can quickly place more relevant ads before larger and better-segmented audiences by simultaneously managing multiple AdTarget Network Partners. There are no extra fees for enabling data syndication through AdTarget with multiple Partner organizations.