IBM Digital Analytics application retargeting

While you are in the context of your analysis from any report in Digital Analytics Explore, you can select one or more rows in the report by clicking the check boxes on the left side of the row to retarget the visitor population that is associated with those rows. After you select your report rows, click Target Visitors and select AdTarget: Target Visitors via Display Ads. By choosing to retarget a visitor population, you are effectively defining an AdTarget visitor segment. You will be prompted with a dialogue that summarizes your target segment criteria based on the report rows you selected. Depending on the data context, you will be asked to clarify your intended retargeting segment using the following selections boxes:

Display Column

If your report has more than one display column, identify the column on which you want to base the segment criteria. As you make your selection, you will see the Retargeting Criteria Summary update.

Action

If your report is based on a product or event column, clarify which action you want. For example, if you are targeting based on a product column you have options such as Products Abandoned, Carted, Purchased, or Viewed. If you are targeting based on an event, you have options such as Events Initiated or Completed.

Include Segment:

If your IBM® Digital Analytics Explore report has a same session segment applied to it, you also have the option to add that criteria to your retargeting segment definition by clicking the check box.