AdTarget
- Application overview
Use IBM® AdTarget to maintain direct control over your level of data syndication with Partners, create and deploy audience segmentation logic, and evaluate the effectiveness of your display ad campaigns. The AdTarget user interface is divided into three primary tabs or functional areas of: - Report menu
AdTarget offers native reporting that allows your Display Ad marketing managers to get a quick feel for how various campaigns are performing. - Integrate menu
The AdTarget Integrate menu is the console for configuring data syndication with various AdTarget Network Partners. - Manage menu
The AdTarget Manage menu allows you to monitor your Partner data syndications, to manage your AdTarget audience segments, and to manage any annotations that you created within AdTarget native reporting.